The brief required me to pick a fad or trend; a form of collective behavior that develops within a culture, generation or social group for a finite period of time, and to design a typographic piece of work that explored the chosen subject.
I studied the craze of ant farms that was first introduced by the Uncle Milton company in 1956. The Ant Farm became a toy industry icon that its creator, Milton Levine, admitted ‘never in my wildest dreams had I thought it would last 50 years’. There are still variations of the model on the market today.
INSPIRATIONS
MILTON LEVINE QUOTE POSTER
LETTERPRESS WORKSHOP
LETTERPRESS TYPOGRAPHICAL POSTER
TYPOGRAPHY FOR MODEL
MODEL FOAM CUTTING (HOT WIRE)
ANT FARM LIGHTBOX

Typographic piece representing Ant Farm. The typography was cut into modelling foam, which was painted black and framed onto a white plastic background. I positioned LED lights behind which created a glow and emphasised the tunnelled typography.

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