The brief required a new brand identity for a herbal remedy company that is looking to launch a new range of product packaging aimed at the family market. The range of products would cover supplements, powder and washes in a market which has recently started to experience a strong demand for its natural products.
My research found that the majority of the current market is aimed at females and that branding is often clinical or floral. I decided to aim my concept at a masculine audience so created the character of 'Harvey', a brand archetype aimed at the common man. This lead to the design of 'Harvey's Herbals: Hangover Remedy Kit', a packaging project with an alternative take on herbal remedies.
LOGO / CHARACTER DEVELOPMENT
HANGOVER REMEDY KIT - SURVIVAL TIN
REMEDY KIT FOLDABLE INSERT
ADVERT / POSTER
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