A fad or trend is a form of collective behavior that develops within a culture, generation or social group for a finite period of time.
I studied the craze of ant farms that was first introduced by the Uncle Milton company in 1956. The Ant Farm became a toy industry icon that its creator, Milton Levine, admitted ‘never in my wildest dreams had I thought it would last 50 years’. There are still variations of the model on the market today.

This is a typographic project which celebrates the craze.

ANT FARM LIGHTBOX

The typography was cut into modelling foam, which was painted black and framed onto a white plastic background. I positioned LED lights behind which created a glow and emphasised the tunnelled lettering.

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