This is an advertising campaign for Give Blood which focuses on the naivety towards the importance of donating. My research found that only 4% of people would give blood, yet 96% would accept a donation if required. This emphasises how selfish people are and inspired the campaign tagline 'share'.

Donating is sharing and it is what we do online with social media, so some of the marketing already exists. The concept of the campaign is to donate blood, change your profile picture and nominate others to do the same, with the aim of meeting the blood bank's monthly targets. The facebook like symbol was adapted to design the campaign logo.

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