The brief was to design a new brand identity for a herbal remedy company that is looking to launch a new range of product packaging aimed at the family market. The products would cover supplements, powder and washes in a market which has recently started to experience a strong demand for its natural products.
My research found that the majority of the current market is aimed at females and that branding is often clinical or floral. My concept is aimed at a masculine audience with the character of 'Harvey', a brand archetype aimed at the common man. This lead to the design of 'Harvey's Herbals: Hangover Remedy Kit', a packaging project with an alternative take on herbal remedies.